The show is open to the public, with general admission ticket prices between $25 and $30. Individuals wishing to show off or exhibit their own vehicles pay a higher fee of around $30 per motorcycle or $55 per car. Many noteworthy hip-hop and rap musicians also perform at this show. There have also been performances by noteworthy DJ's, trance and electronic dance music artists. Unlike other auto shows, Hot Import Nights synthesizes a night club-like atmosphere with the nation's toughest and most rigorous "tuner" (automotive modification) competitions. It also highlights the growing subculture of import cars and racing, a billion-dollar industry dominated by Asian Americans.